Featured Musician:
Bryce Xavier

Limited Quantity Bryce Xavier Inspired Capsule

2-Way Full Zip Butterfly Top

2-Way Zip 100% Lyocell Top

Bandana Artist Series: Liv Bishop

Limited Quantity 100% Organic Cotton Square Cut Bandanas

A MODERN TAKE ON
THE CLASSIC WESTERN

Phoenix Materials: 100% OEKO-TEX Certified Lyocell

ZERO-PLASTIC, OCEAN FRIENDLY FIBERS

Phoenix Materials: Recycled Cotton

OUR MISSION

The Phoenix Brand is an artistically driven material science company breaking down old ways and defining the next generation of apparel, aimed at eliminating the plastic and toxic chemical pollution plaguing the garment industry.

New releases

Artist Spotlight:
Bryce Xavier

Circular fashion made accessible
100% Upcycled Natural Fibers

Introducing bold new colors of our 100% recycled cotton tee. We have worked hard to find a way to make our classic tee entirely out of upcycled natural materials. No new natural resources were used in the production of these shirts, giving new life to the waste produced by other brands.

We believe that the ability to buy better for the future of our people and planet should be accessible to all. As a result, we have introduced the most affordable 100% recycled cotton tee on the market ($25) without compromising on the welfare of our supply chain workers, the health of the planet, or the quality of our garments. Though there is still work to be done to achieve true accessibility, this is step one in our endeavor to reach equality in environmentalism.

Read more about intersectional environmentalism.

OUR MATERIALS

RECYCLED COTTON

We are taking the left over cotton scraps directly from cutting room floors, and upcycling it to give it a new life. 

recycled cotton collection
ORGANIC COTTON

Our system of organic farming supports soil fertility, and eliminates toxic pesticides and insecticides in fertilizers.

ORGANIC COTTON collection
OEKO-TEX CERTIFIED LYOCELL

Lyocell is 100% biodegradable, in as little as 8-weeks, and is responsibly harvested from the pulp of eucalyptus trees.

Lyocell Collection

No
Plastics.
No
Toxins.
Always.

FEATURED ITEMS

TPB Top Picks

ABOUT THE PHOENIX BRAND

ENVIRONMENTAL COMMITMENT

The Phoenix Brand is committed to only using natural, plant-based fibers, eliminating the use of plastic materials and toxic chemicals in our production. We prioritize the health of the planet and people.

UPLIFTING ARTISTS

We believe art brings meaning to life and inspires people to do great things. For this reason, we have chosen to dedicate our brand to supporting artistic creators. 

MATERIAL INNOVATION

Our goals: (1) discover new materials and bringing them to our customers in the form of elevated designs, and (2) focus on making products that are more widely accessible to a wider population.